In addition to furniture design, Italy has also set trends for industrial design. Since then Italian companies such as Alessi, Driade, Moroso or Flos work together with renowned international Designers like Jasper Morrison , Konstantin Gric, Philippe Starck or Ron Arad This is one reason why the creations can not be easily classified as Italian Design, but it is also the reason why they are successful all over the world.
Francesca Molteni is convinced that Molteni&C (established in 1943 by Angelo Molteni) must look beyond Europe, believing the company’s younger generation can better adapt to an Internet-led design world and communicate essential values such as sustainability.
Recently, I received an invitation from one of businessmen to designing his nightclub by Italian ideas and Italian decoration, I accepted this invitation and start looking about Italian cafe, Italian nightclub and Italian restaurants to make one exclusive design for him.
Antonio Gardoni and Federico Castelli are internationally recognized innovators in the design language shaping the experience of the space and they are designers of products combining shape, function and conceptual thoughts with communicationís tools.
Other than the theoretical approach of the Bauhaus School in Germany or the marketing and profit-oriented design view of the Americans, the Italian design lasted long especially due to its experimenting propensity, the improvisation acquirement of small craft business and the old cultural tradition, which did not want to separate beauty from function.