by silvi | 13:01

Top Features a Contractor Website Must Have It is very useful for a contractor to have a website they use to market their business. Whether you’re a roofer, plumber, or landscaping expert, having a great business website can help you extend your market reach and make more money. However, there are best practices for contractor websites that are vital to the online success of such businesses. Here are standard and important features that your contractor website should have: Attractive Design
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Perceptions should not be underrated when it comes to designing your contractor website. Your website should have a design and layout that projects your brand positively online. Prospective customers are likely to view a website in positive light if it’s poorly designed.
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User-Friendliness Prospective buyers should not encounter difficulty accessing certain pages of your site. Your site should have intuitive navigation so that users don’t always require a manual to know where they need to go to register, order, inquire, or perform any other action relevant to your business. Responsive Design Recent statistics show that the majority of web traffic is coming from mobile devices such as smart phones and tablets. But the website you’re offering for access via desktops cannot be the same as that for smaller mobile devices because of issues such as navigation and readability. Still, it is expensive to acquire and operate two contractor websites–one for mobile viewing and the other for desktop access. Reactive design is the best strategy for netting maximum traffic from both mobile and desktop sources. This kind of design entails developing one site with the ability to adjust its attributes, for example fonts and navigation, to enable easy viewing on the screen of the visitor’s device. Good Content and SEO Any created website lacks purpose and life without valuable content. Therefore, deploy great onsite content that inspires visitors to take an intended action. The content should be optimized around specific keywords that prospective customers are entering on Google when searching for the kind of service you’re providing. This method of optimizing content leads to higher search page results rankings and in the end, increased relevant web traffic. Your Portfolio When you need to win new customers, a strategy that can help earn their trust is featuring a portfolio that exhibits your past projects and customers. In case new customers arrive at your website and notice that your past customers are satisfied with the quality of your service, your portfolio is offer a priceless endorsement for the cost of nothing. If you need to give your online business a meaningful, profitable presence, these best practices for contractor websites should be observed.

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